Buiness Communication - Chariman's Statement Essay

Buiness Communication - Chariman's Statement - Essay Example Background Information Apple is a company that has a long history from the time it was started in the year 1977 to its current position in the market. All through the company has endeavoured to bring the best user experience to its customer through innovative products and services. Apple Inc provides hardware, software, services and internet services in the industry to satisfy their esteemed customer and to develop an effective IT front which is necessary in the development of the world economy. The company sells both manufactured products as well as third party goods. The organizational progressive growth for the last five years is a result of our committed customers and we expect to maintain this mutual relationship in the long term. Business Strategy Innovation has been a core competency strategy for Apple Inc. From the time when the Mac-OS developed its desktop hardware, the organization has strived to meet the demands of a dynamic IT industry. The organization has successfully d eployed recent competent hardware requirements in the industry. The iPad tablet series have formed part of its innovation scheme that has continuously improved portability, efficiency, hardware capacity and seamless technology that demanded in the industry today. The organization has ventured into research to develop it to gather the consumer tastes and to develop products that satisfy the consumers. The organization allocated $1.8 billion towards research in the year 2010 as part of its strategy to satisfy its customers through research driven innovative products and services. Effective leadership and teamwork has assisted the organization to successfully deploy this strategy. Products and Services The organization seeks to satisfy the market with modern IT hardware requirements that are up to the technology demanded in the market environment. The iPhone, iPod, iPad, Mac-computers and Apple TV have formed part of the organizations focus on the digital hardware in the market environ ment. In addition, the organization has developed its personal software products to satisfy the unique hardware requirements of its hardware products. The IOS and Mac OS have formed part of the operating system for the organization's products. On the other hand, the company has provided application software such iLife and iWork which are integrated in the Mac-OS are professional suites that are critical in driving business operations. Apple’s customer focus includes majorly the education sector, the enterprise, government and creative market environments. Market and Logistics Apple continues to enjoy a global customer loyalty that is reflected in our business turnover for the year ended 2010. In general, the organization reported an improvement in its sales over the last five years and the project is expected to be reflected in the coming years. The company is targeting more customers each year to ensure that it remains profitable in the long term. The competition in the mark et has become stiff with more organization pushing their business to international levels. Nokia in the mobile industry and Microsoft in the software industry have posed a tough competition for Apple. Research and Development The management team at Apple has future prospects to expand its business operation internationally and still