The marketing communications plan Essay Example | Topics and Well Written Essays - 1500 words

The marketing communications plan - Essay ExampleThe second stage of the plan spells out the strategies that will be apply in the segmentation, targeting, and positioning processes.According to Malone (2007), the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to precede timely product is likely a recipe for failure by the technological companies. The competition is proud such that manufacturers in the industry have to continually research and create new products that are more suited to customers needs and expectations.Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term green lights, and coarse enterprises. The major products lines that the company deals in include a wide range of printers and their associated by-products, persona l computers, networking products, industry and enterprise servers, storage devices, and software products. In the past year, the company was ranked as the worlds largest PC vendor in terms of units that were sold this is according to Fetterman (2012).ULTIME HP TV is a digital media recipient that has network appliances, which are designed to play digital content from varying sources such as Movie-TV programs, moving picture calling , social networking apps. Twitter, Skype, face book, Video , YouTube , bbc I player movie streaming , 3D , lay off view , Hd , Memory Hard- 7506b, Multimedia , audio playback. Input devices radiocommunication WIFI , Bluetooth 40Hs , Ports 3 HDMI 2Usb , SCART Input, HP Wireless audio system , From a wider perspective, it can be stated that the marketing communication plan is chiefly intended to competitively position Hewlett-Packard Company within the in-home entertainment systems sector. The plan aims to ensure that the new ULTiME HP TV generates hig h sales revenues and is a favorite among the